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SEO

The SEO Essentials For Every Long-Form Blog Post

If you’re into blogging, you’ve probably heard of a long-form blog post. You’ve also probably heard that they are great for attracting lots of…

How to Increase Email Subscribers During a Pandemic

During the covid-19 lockdown, many businesses have fallen on hard times. Fewer people are visiting physical stores and some businesses have been forced to…

Website

Can Removing Parts Of A Page Improve Conversion Rates?

When it comes to your website, it is easy to assume that the more information available to users the better. The thinking behind this…

SEO

Building Google Trends during COVID-19 Into Your Content Strategy

With COVID-19 keeping many businesses shut, it’s important to find other ways to connect with audiences and drive conversions. This is why online sales…

SEO

How To Create Content To Engage Users Throughout The Marketing Journey

Understanding your audience at each stage of the marketing and buying journey is fundamental for creating content to guarantee engagement and boost traffic and…

SEO

A Guide to Google Search Console for Beginners

If you own a website and you’re wondering how to optimise the visibility of it, you’ve come to the right place. Google Search Console…

News

Google May 2020 Core Update

On the 4th May Google announced that it will begin rolling out a core update to the Google Search algorithm. The update will take…

Paid

Affinity Audiences In Google Shopping

Google has begun introducing affinity audiences into Google Ads shopping campaigns to target groups of people with specific interests, hobbies and passions. For the…