Office Chairs UK
In Q2 2025, Office Chairs UK faced a challenging market, combined with suppliers introducing flash sales, the challenge was set. With the aim of improving Q2 of 2024 by growing sales and simultaneously increasing ROAS.
The Challenge
After analysing previous years’ efforts, we noted the search volume of the main brand dominated the paid traffic across search and Pmax campaigns. The result? A large decrease in sales across all other brands. The client had a noticeable decrease in revenue as high-ticket items simply got no traffic.
86.40% increase in sales resulting in a 60% growth in revenue.
Our Approach
With an ever-growing CPC challenge, an increase YOY of over 55%, we decided to restructure the Pmax campaigns utilising a retail-only approach. One campaign would target his main brand, and we would segment his other brands into another Pmax campaign, again running Pmax retail only, but splitting the brands via asset groups. In combination with the max campaigns, we set up a much more controlled approach for search, using a portfolio bidding strategy, and we manage to control the CPC increase and generate more traffic for the client.
The Results
Comparison of Q2 2025 vs Q2 2024
Cost
-9.01%
AVG CPC
+24.16%
CPA
-51.19%
Conversions
+86.40%
Revenue
+59.17%
ROAS
+74.93%
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