Soul Pets
By optimising category visibility and user engagement, Soul Pet achieved a 48% increase in organic revenue and a 68% surge in engaged sessions year-over-year.
The Challenge
In Q2 2025, Soul Pet’s organic search channel achieved significant year-on-year growth. Improvements to product visibility, category optimisation, and user experience helped drive more engaged visitors and increase conversions from search.
A 68% uplift in engaged sessions and nearly 48% more revenue from organic search.
Our Approach
In Q2 2025, the strategy focused on enhancing content and internal linking for high-potential product categories, improving the alignment of page content with user queries to capture more qualified traffic, and adjusting call-to-action placement to boost engagement and sales.
These steps not only increased traffic volume but also improved the quality of visits, leading to more key actions and higher revenue.
The Results
Comparing Organic Search YoY for Q2 2025 vs Q2 2024
Sessions
+57.17%
Engaged sessions
+68.51%
Engagement rate
+7.22%
Events per session
+12.47%
Key events
+47.49%
Revenue from organic search
+47.98%
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