Go Geothermal
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The Challenge
The website’s homepage lacked a clear focus, with confusing content and a poor user experience. Crucially, it lacked any e-commerce functionality, preventing B2B customers from placing orders online and creating a manual, time-consuming process for both the client and its customers.
The site also had significant accessibility issues with font readability and colour contrast, and a low mobile performance score, which impacted user engagement and search engine rankings. The site’s navigation did not offer a traditional e-commerce experience, and there was no option for trade customers to purchase products online, which was a significant goal for the company.
Go Geothermal’s online presence was not meeting its business goals.
Results include an improved onsite UI/UX experience, better website performance and accessibility, and implemented e-commerce functionality.
The Solution
Colewood Digital devised a two-phase strategy to deliver a robust and scalable solution.
Phase 1 focused on the foundational build, with a full technical specification and UX/UI redesign to create a modern, user-friendly experience. The site was built on the highly expandable WordPress platform to ensure seamless performance and provide a secure, hosted environment. This phase also included a comprehensive SEO migration to protect the site’s existing search equity.
Phase 2 introduced the critical e-commerce functionality. By integrating WooCommerce, Colewood Digital empowered Go Geothermal to offer a seamless online purchasing experience for its trade customers. The new system includes essential features like stock management, order and customer management, and is compatible with trade logins, creating a more efficient process for everyone.
What were the results?
The new website delivers a superior onsite UI and UX experience, and the performance and accessibility scores have been significantly improved. The new e-commerce platform has saved manual time and streamlined the ordering process for Go Geothermal and its customers. By delivering a complete digital overhaul, Colewood Digital provided a powerful, all-in-one solution that has helped Go Geothermal boost its online business and position it for future success.
Let’s create your next big project together
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